11 Online Reputation Management Tools You Need For Your  Business

People from all walks of life have two lives –online and offline. Companies and organizations are not exempt from these two lives and to make sure that their identities are managed well, online reputation management tools have become more and more important.

The emphasis on reputation is not a matter to neglect, whether your company is big or small –a good reputation is vital for its growth. To make sure that no one is using your log-ins to drag your reputation downhill –it is best to be updated with all your social media.

Here is a list of online reputation management tools you can avail of, private individuals, celebrities, companies and organizations can use these:

Social Too

A huge number of the world population tweets and Twitter is the number one micro-blog as of date. To manage your Twitter account you can use Social Too –a user-friendly online tool that helps you keep track of all conversations that mention the most important thing –YOU. Social Too has some cool features as well.

Auto Follow – SocialToo can help you automatically follow those Twitter accounts that follow you.

Follower Synchronization – If you have been using Twitter for a while and just joined SocialToo, you can catch up your followers and your list will be in sync.

Google Alerts

Google Alerts is a reputation management tool that has a simple interface. This free service from Google is more like a search tool where you can specify areas where your keywords should be gathered from. By configuring the alert, your results can be emailed to you once a week or even once a day. Google Alerts are email updates of the latest relevant Google results (web, news, etc.) based on your choice of query or topic. Google Alerts only provides content from Google’s own search engine.

Some handy uses of Google Alerts include:

· monitoring a developing news story

· keeping current on a competitor or industry

· getting the latest on a celebrity or event

· keeping tabs on your favorite sports teams

Technorati

This online toolset is best for bloggers, it is a free resource for you to utilize and get information on what’s a-buzz in the blogosphere. The service is easy to use and you can subscribe to RSS feeds on the things you have searched online. Tabs in categories such as technology, business, entertainment, lifestyle, sports, politics, video, blogging, twittorati are available for a greater Technorati experience.

onXiam.com

http://onxiam.com/register/

onXiam is a website that makes it possible for you to link all of your online identities in one account. The online management interface makes it easier for you to manage and organize all your accounts and can also help your friends find you online.

This is a network of networks and not only consolidates all your online identities but can promote you online as well by enabling you to direct people where you have been to in the internet.

The guy who built this interface got sick and tired of having to log in and out in so many websites that he built this consolidation social media tool himself. What is cool about onXiam is it is 100% free.

Trackur

This reputation management toolset combs out information from news sites, blogs, videos and images where your name or the name of your company was mentioned. If you are a company with a serious competitor, Trackur is very useful because you can even utilize it to scour information about your rivals.

Trackur’s search capability is not your regular search engine capability; you can customize it by putting important keywords coupled with the keywords you are looking for at the moment. It filters out information that is irrelevant to you.

Trackur’s monthly fee is well-worth it because good research, especially if it is about a specific topic, takes days and an awful lot of reading and browsing through, what may eventually be irrelevant information.

The best thing about Trackur is that you can send the information to your email or you can subscribe via RSS.  Your finds in Trackur can be bookmarked as well.

Naymz

If Trackur is just too expensive, you can use Naymz, a reputation metrics service that makes sure that you can monitor your name online. The service allows users to configure a profile that links to your other profiles including endorsements, mentions, tags, recent web activity and a lot more. At $9.95 a month for a premium account, you can have your own search engine promotion along with custom domains.

The service even buys your name or your company’s name as a Google keyword to ensure that people can easily find you online. Naymz offers free accounts as well and with this resource you can access the reputation monitor section already. Now that is cooler than cool!

Naymz is pure brilliance because if you have a bad reputation, you can get an online reputation repair that cleans up the mess. At $9.95, Naymz is very affordable especially with the features it offers.

Radian6

Radian6 is a reputation-metric interface that helps companies measure and listen to what people are saying online without these companies having to do a survey or a study. Radian6 is the best tool to get feedback, ideas, and determine who is influential online.

The toolset was created for the market as a whole, to take a look at complements from consumers and use these genuine complements as a reassurance for potential customers. It also enables companies in tracking complaints about their products, making it possible for these companies to reach out to disappointed consumers.

For a business to survive research is much needed and, if you are looking for the next big thing, it is better to listen to what people are saying. Radian6 determines what keywords are usually typed by a number of people –this data enables companies to decide which niche they can focus on.

With Radian6, you can even monitor your competitor and reach out to their disappointed clients when you receive news about it. If they have a very good reputation –you can counteract it by studying what you have learned from the data that Radian6 provides you.

Copernic Tracker

For those not inclined in using websites, you can opt for a software. The upside is, you buy it only once and do not have to pay monthly fees. Copernic Tracker is a system that looks up new content and sends it to you either through email, mobile or just through your desktop at the most convenient time of the day or the week –your choice.

PlanetFeedback

PlanetFeedback on the other hand services consumers, giving the regular Joe or Jane a voice in the web by writing letters in the website’s letter writing system. A number of companies are in PlanetFeedback’s database and companies who want to read what people are saying about their products and services and the products and services of competitors can log in too.

This is another measurement system for businesses to determine what is wrong about their products and their services. It is also a way to see good feedback from consumers.

Joining PlanetFeedback is free.

Converseon

Converseon helps you join in the conversation. It utilizes monitoring tools for you to see what is the buzz out there and what people online are saying about you, your brand or your company as a whole. Converseon will bring in the goods by giving you good and bad feedback coming from all over the internet.

With the Conversation Miner you can understand product perceptions and can even provide you with an alert regarding issues and complaints about your company or your product. The system can also help you understand the most profitable venues for your brand. With such information available at the tips of your fingers, you won’t have to worry anymore if you have made the right marketing decision or not.

Converseon also offers brand reputation management that helps companies retain and maintain a good public image.

Author:
Building platforms for speaker, authors and coaches, award winning entrepreneur Leili McKinley helps her clients convert the curious into customers using social media marketing